Explanatory videos for customers: Simplifying complex products via video

StoryBox Marketing
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More user experience, fewer question marks

In the fast-paced digital world, where every product and service is rated and analyzed in a matter of seconds, brands are always looking for innovative ways to better reach their customers. They want to help simplify the purchase decision and strengthen the product brand. This is where explanatory videos come in. But what makes them so special?

The rise of explanatory videos...

In recent years, videos have generally gained popularity as they present complex products and services simply and understandably. With colorful animations, concise texts, and appealing storytelling, they offer the perfect bridge between the company, its product, and the customer. Whether in the form of a simple video recording for daily questions or as a comprehensive product video — videos are gladly used by customers.

... and their role in clarifying product functionalities

❔ Have you ever tried to understand a complex user manual and lost the thread?

❔ Or maybe you bought a new gadget and didn't know exactly how it works?

❔ Perhaps you were also faced with a purchase decision and didn't know whether the product met your requirements.

Your (potential) customers are at this point in the customer journey and user experience every day.

❕ Very helpful when the product is presented in all facets at this stage and a short video guide for installation, problem-solving, etc. is included with the product.

❕ Instructional videos, virtual demos, or tutorials are the ideal companion in the journey for your user.

That's why you should rely on explanatory videos

  • Explanatory videos use the power of storytelling to bring products and services to life.
  • They enable viewers to identify with the product and understand how it can enrich lives.
  • They show how a product works in the real world. This increases trust to make the right purchase decision. 
  • How-to videos offer the opportunity to present products from a different perspective.
  • With videos, companies can stand out from the crowd.
  • They give a company and its products more depth and meaning.
  • They present information in a concise and appealing form.
  • They increase engagement, product understanding, and willingness to buy.

We'll show you a sample StoryBox video for an explanatory video that presents our video product.


In the modern business world, where every detail counts, explanatory videos can make a huge difference to business success. They not only simplify complex products for your customers but also improve their overall experience with your company. So if you're looking for an effective way to better present your products and services while strengthening loyalty with your customers, then you should think about using explanatory videos. It could be just what you need to set yourself apart from the competition!

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How many videos can we make?
The number of videos you produce with StoryBox is unlimited in all packages. Our most important goal is that you can use StoryBox to create good video content with high output.
We have several brands, is that possible?
You can use StoryBox with more than just one brand and therefore with multiple CIs. We will work out the pricing for this individually for you.

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