The right facial expressions in front of the camera

StoryBox Marketing
Last update

Would you like a rotated video to acquire talent for your company or simply to welcome a new team member and freeze as soon as you hit record? You are not alone in this. We all feel uncomfortable when we talk in front of the camera. The reason for this is the lack of interaction with the audience. It can't give us a warm smile or a benevolent look. Instead, the cold camera lens faces us.

Nevertheless, it is necessary to control your facial expressions and use them in a targeted manner. After all, we don't just communicate with our voice. Also about the facial expressions and gestures, We transport messages that reach our counterparts. It is, therefore, all the more important that you pay close attention to your body language — not only in real life but also in front of the camera.

Because even in video chats, you not only speak with your voice, but also with your hands, your feet, and, above all, your facial expressions. So that you always have good charisma even in virtual conversations and feel good when Rotate video. We'll tell you in our article what you need to pay particular attention to when making facial expressions in front of the camera.

The age of online communication

We are now living in a very special time and not just since the pandemic. It is the age of online communication in which we collaborate across geographical borders, hold online meetings, and also address talents and employees in the recruiting and onboarding sector via video format.

For this reason, you should develop your ability to speak into the camera and use targeted facial expressions and gestures to improve enhance airing. After all, no matter how good your expertise is, if you can't successfully bring the knowledge to your audience. To make this possible, good facial expressions are just as important as your message.

We must build trust

To a large extent, our brain uses signals that you with Your body language and express your tone of voice. They weigh at least as much as the pure words you communicate. If these two puzzle pieces don't fit together, they are created directly in the brain. An alarm that urges caution. It's just a gut feeling, but it deprives your audience of the opportunity to trust you.

Instead of following your message, the brain of your listeners explores whether the situation is safe and whether you, as a speaker, are sympathetic to them. As a result, it gives you only bad consequences in terms of content and your video message misses its target. It is therefore important that your facial expressions also in an online meeting or during a video shoot are always authentic and fit the situation.

With this facial expression, you influence your charisma

Would you like your broadcast in front of the camera to improve so that you can reach your audience and successfully convey messages? Then you should work on your facial expressions. This is because it is not only in online meetings but also at the Rotate video of great importance for recruiting or onboarding. To make this work, we've put together 5 tips for you:

StoryBox is the SaaS solution for successfully using video communication in your company. Impress talents, candidates, and applicants and easily create videos that convince and inspire — in no time at all.

1. Please smile 

When it fits the topic and situation, you should always make sure to smile. Because the smile can not only be yours enhance airing. It's also a great way to feel more comfortable in front of the camera. It lowers stress levels and increases your hormone levels at the same time. As a result, Endorphins are released that help you feel better and more comfortable.

IIn addition, a nice smile Encourages other people to do the same as you. This automatically connects you to your audience and creates closeness and trust. This is not only important in real life, but also when you shoot an explanatory video where you would like to send a welcome message to new employees via video. Do you show a smile, your audience also feels more comfortable and is automatically more receptive to the message you want to convey.

2. Look up

In addition to a nice smile, it is also important not to look down at the camera from above, but rather to look up earlier. This is not only relevant if you talking in front of the camera. This tip can also benefit you as a listener.

When you look down, your facial expressions are similar to those that the basic emotion of grief reflects. Your counterpart receives this signal and processes it accordingly. This can result in a negative attitude that you express in an online meeting or at Rotate video do not want to achieve.

So instead, look up while you're talking or even just listening. As a result, your eyes open more and you shine automatically with more openness. You also communicate that you are listening attentively and that you are interested in your counterpart.

3. Pay attention to smooth movements

When you are talking in front of the camera, facial expressions are of course extremely important for a good appearance. However, communication includes facial expressions and gestures always together. For this reason, you should also pay attention to your hand movements in front of the camera and keep them as smooth as possible. This is because hectic movements increase your pulse and therefore also your stress level.

In addition, hectic facial expressions and gestures make you look unfocused and agitated. This is also projected onto your audience. It becomes restless and, in the worst case, loses concentration. To avoid this and let your listeners focus on you, you should therefore pay attention on smooth, coherent movements.

4. Maintain eye contact

Regardless of whether you want to shoot a Rotate mobile phone video  or should give a presentation in an online meeting — always maintain eye contact. Of course, this is not that easy, as there is no real person in front of you with whom you are having the conversation. However, it can help to imagine that the camera lens represents your audience. 

This makes it easier for you to maintain eye contact. This has a positive effect on your viewers. They feel closer to you and can get to know who you are and your message in this way Give trust more easily.

5. Distance yourself

An equally important factor for successful communication via video is the right distance from the camera. Only if your facial expressions and gestures are easily visible, it can also have an effect. For this reason, you should move far enough away from the lens so that you are visible to your audience in the frame — and not just when you use a Rotate video.

IIf you are in a conversation and your counterpart gets too close to you, you usually feel a kind of discomfort and automatically tries to keep a certain distance again in order to maintain your comfort zone. The same applies to video communication. If you stand too close to the camera, your audience feels uncomfortable and is less receptive to your message.

When you talk in front of the camera, For this reason, you should keep enough distance so that not only your face but also your upper body and hands are visible. This gives you more freedom of movement and the opportunity to express your message with targeted facial expressions and gestures to underline.

With this video recruiting tool, you can easily shoot videos

Would you like your Train facial expressions and convince in videos for recruiting and onboarding? Then it's a good idea to focus your attention solely on your message and the right message. To make this possible, you can easily shoot the video on our StoryBox App. With it, you can intuitively create high-quality videos without having to invest a lot of time in production. The easy-to-understand tutorials help you get started right away even without previous knowledge and let´s you focus on the content of your videos.

StoryBox white paper

“More talent with HR videos” 

In our white paper, we have put together many helpful tips and measures to help you win with video communication in the “War for Talents.” 

>> Download white paper

As a special feature, StoryBox allows you to create templates for your videos in which you can store your company's logos, fonts, and colors. This allows you to build employer branding without much effort and you can continue to focus on your facial expressions and content when creating the videos.

Would you like to be more specific infos to the app received? Then you can Book a demo and discuss with the experts how you can best integrate StoryBox into your company.


In online communication, not only is our message important, but also the facial expressions and gestures, with which we underline our words. Especially when you talking in front of the camera Must, but authentic facial expressions are not that easy at all. The rigid camera lens also encourages you to freeze.

However, with a nice smile on your lips and constant eye contact, you can quickly feel more comfortable in front of the camera and your Enhance airing. The right distance is also important so as not to cause discomfort among your audience, but to simulate a natural conversation situation. In this way, you create a basis of trust and successfully get your message across in online meetings and videos. 


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