Know and optimize video metrics

Why are video metrics important?

As soon as companies increasingly focus their content strategy on video content, they quickly achieve satisfactory results. But to be successful, simply producing content isn't enough. You must understand how your audience is reacting and how you can increase this success. Video metrics give you insight into how effective your video is. They help you understand what's working and what's not, so you can adjust your strategy accordingly. That's why we'd like to explain some video metrics in detail and show you how to optimize them.

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The most important video metrics you should measure, monitor, and optimize

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1. Number of views

Let's start with the obvious. View figures, often regarded as the core of video analysis, are much more than just a superficial indicator. The number of views shows how often your video was viewed. They are the first indicator of How far your video travels and how many people you reach with it. This can be followed on almost every platform, such as YouTube or LinkedIn. But beware, this figure alone is not meaningful enough.

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What do view figures say?

View numbers show how often your video was started. They're an important indicator of the reach of your content. A high number of views means that your Video meets with interest and potentially reaches a wide audience. However, viewing figures alone do not provide any information about the quality of engagement or audience retention.

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Why aren't view numbers everything?

It is important to note that Call figures do not necessarily reflect the quality of engagement. A video can have a lot of views, but if viewers tune out after a few seconds, that's not a sign of successful content. Or the video doesn't reach the right target group. It is therefore important to look at view figures in the context of other metrics such as length of stay and engagement rate.

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How can you increase the number of views?

• Targeted promotion: Use social media, email marketing, and other channels to promote and distribute your video. The more targeted the doctorate, the higher the quality of the calls.
• Optimization for search engines: Improve your video's visibility on search engines by using relevant keywords in the title, description, and tags.
• Incentive to share: Encourage viewers to share your video This can be through interesting, discussion-worthy content or direct calls to share within the video itself.
• collaborations: Work with other content creators in your industry or network to expand your reach.

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Conclusion on view figures

View numbers are a key aspect of measuring the success of your video, but they're only one piece of the puzzle. It's about generating high-quality views that lead to real engagement. By using your strategy not only to increase the number of views but also to focus on improving audience retention, you can maximize the true value of your video content.

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2. Length of stay

This key figure tells you How long viewers watch your video on average. A longer stay is a sign that your content is interesting and relevant to the viewer. He receives what he expects before clicking on the video below or feels addressed directly.

Importance of length of stay

The length of time spent is a decisive factor in evaluating the success of your video. While view numbers show how many people started your video, the length of stay shows how long they stayed. This key figure gives Information about the quality of your content and the engagement of your viewers. A longer stay indicates that your content engages viewers and is relevant to them. Short durations can be a sign that your video isn't up to expectations or viewers are quickly losing interest.

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Why is the length of stay so important?

• Audience retention: A longer length of time shows that your video is keeping viewers' attention. This is a sign of high quality and relevance.
• SEO benefits: Platforms like YouTube use time as a factor for ranking videos. Longer stays can therefore lead to a better ranking in search results.
• Increased commitment: When viewers stay longer, they're more willing to like, comment, or share the video.

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How can you improve the length of stay?

• Engaging content: Start your video with strong, engaging content to grab attention right away. Avoid long intros that might scare off or bore viewers.
• Storytelling: Tell a story or present your content in a way that engages viewers right through to the end.
• Visual elements: Use high-quality graphics, animations, and appealing visuals to maintain interest.
• Encourage interaction: Ask questions, solicit feedback, or actively involve your audience to increase the time spent.
• Optimized video length: Experiment with the length of your videos. Sometimes shorter is better, in other cases, a more detailed video may be more beneficial.

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Conclusion on length of stay

The length of stay is a powerful tool for Measuring the effectiveness of your video content. It not only gives you insight into the engagement and interest of your viewers but also directly influences how well your video performs on search engines and platforms. 

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3. Engagement rate

Likes, comments, and shares are worth their weight in gold. They show How interactive and engaging your video is and how much your viewers want to participate in it, i.e. interact with it.

• Click-through rate: CTR measures how often people who watch the video in their feed click on it.
• Conversion rate: This key figure shows how often viewers take a desired action after watching your video, such as pressing a button, buying a product, etc.

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How to optimize engagement

Now that you know the metrics, how can you improve them? Here are a few tips:

• Understanding the target group: Understand your audience. What are they interested in? What are they looking for? What is the aim of watching? Adjust your content accordingly.
• Quality over quantity: A high-quality video that tells a story and arouses emotions will always do better than a quickly cobbled together.
• Call to action: Add clear and simple action to get your viewers to take action.
• SEO for videos: Use relevant keywords in your title, description, and tags to improve discoverability.
• Test and customize: Try out different approaches and use the metrics to see what works best. Don't be afraid to experiment.

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Excursus on the conversion rate: The conversion rate is a complex and far-reaching indicator. The clear objectives of each video are important here. Clicks are easy to measure. However, clicks on a button (i.e. a conversion of the viewer) result in other important key figures such as customer or employee acquisition. To do this, companies should ask how customers or employees found out about the company, for example through surveys. This makes it even more obvious whether certain video content is successful.

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Conclusion

Video metrics are the window to the success of your video content. They provide you with valuable insights and help you constantly improve your videos. By learning how to measure, monitor, and optimize these numbers, you can ensure that your videos aren't just watched, shared, and appreciated. It is important not only to know the key figures but also to track them continuously and to keep an eye on his video content. At the same time, this includes producing content at regular intervals.

With StoryBox, you have the clear advantage that you can create an unlimited number of individual links for your content to post and share. This allows you to monitor what is happening on which platform, with which target group, or with individual people in an even more targeted manner.

We'll show you how to optimize your KPI!

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