Webinar recap: Using videos correctly in HR — use cases and examples

StoryBox Marketing
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On October 5th, 2023, our successful webinar on the topic “Using videos correctly in HR: formats and examples from practice” took place. In addition to exciting customer examples, the webinar also included valuable insights from content and video experts Ben and Michael regarding video shooting, video length, content, tonality, etc. 

For anyone who missed the webinar, we've summarized the most important content here. Anyone who wants to watch the entire webinar including interesting sample videos is cordially invited to watch it here Watch on demand.

We have shown that videos are already essential in HR in these 4 areas:

  1. Active Sourcing
  • Goal: Higher response rate and higher recall rate
  • Application of video:
  • Direct contact with profile video (An example video was shown here)
  • Speech with video on the spot
  • Video about the company
  • Video by Teamlead

2nd Recruiting

  • Goal: Higher hire rate, lower time-to-hire, emotional connection
  • Application of video:
  • Video job description (An example video was shown here)
  • Process info (An example video was shown here)
  • Updates in the process 
  • Introducing the team

3rd Employer Branding

  • Objective: to attract attention and interest, early emotional attachment, and increase employee retention
  • Application of video:
  • Employee Portraits (An example video was shown here)
  • Cultural Values
  • Diversity and work-life balance
  • corporate events

4th Pre-boarding and onboarding

  • Goal: Successful start, reduce churn rate, prevent ghosting, increase anticipation
  • Application of video:
  • Welcome Videos
  • Pre-start info
  • Explanatory onboarding
  • Learning and knowledge transfer (An example video was shown here)

Do you want the entire webinar with all sample videos See our customers for yourself? Click here for the exclusive webinar recording. 

Watch webinar

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How many videos can we make?
The number of videos you produce with StoryBox is unlimited in all packages. Our most important goal is that you can use StoryBox to create good video content with high output.
We have several brands, is that possible?
You can use StoryBox with more than just one brand and therefore with multiple CIs. We will work out the pricing for this individually for you.

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