Guide: How to create video content in 2024

Initiation

In today's digital era, video content has become an essential tool for businesses of all sizes. Not only do videos drive engagement and visibility, but they also serve as an influential medium for conveying complex messages in an understandable and engaging way. Despite the obvious benefits, many companies shy away from video production, often because of the assumption that it is a complicated and expensive endeavor. In this blog post, however, we will show you how you can create professional and appealing videos with minimal resources, especially a powerful smartphone and the innovative StoryBox tool. Once you've read this article, you'll want to start watching the first video right away!

Why video content is crucial for your business

The power of video content

Video content has established itself as an extremely effective tool for marketing and internal communication. Statistics show that videos can increase user engagement by over 50% compared to text or images alone. In addition Do videos make communication easier complex information in a way that is both informative and entertaining. They enable companies to build a strong emotional connection with their audience, which is particularly important at a time when consumers value authenticity and personal contact.

Benefits of video over other media

Videos have the advantage of appealing to both visual and auditory senses, which results in a higher recall rate among the audience. Plus, videos are easy to share, which significantly improves their reach and ability to achieve viral effects. A well-made video can be used on social media, on the company website, and in email campaigns, just to name a few channels.

Effects on marketing and communication

The use of video content can significantly increase a brand's visibility and improve its SEO ranking at the same time. Google and other search engines prefer content that promotes user engagement, and videos are often rated higher than other content formats. In addition, videos offer companies the opportunity to present their products or services in an innovative way, which often results in a higher conversion rate.

The ideal setup for creating videos with minimal resources

Choosing the right smartphone

To start creating video content, you don't need high-priced professional camera equipment. A modern smartphone with a powerful camera is completely sufficient to produce high-quality videos. Features such as high resolution (at least 1080p), optical image stabilization and the ability to different lighting conditions to make good recordings.

Additional recommended equipment

Although a smartphone alone is enough, it can additional equipment Continue to improve the quality of your videos:

Microphones: An external microphone significantly improves audio quality, which is particularly important because poor sound can reduce the perception of the professionalism of your videos.

Stands and holders: A sturdy tripod or mount prevents shaky shots and allows you to position your smartphone securely.

lighting: Good lighting is crucial for video quality. Simple LED ring lights or softboxes can help illuminate your subject evenly and attractively.

Practical examples and recommendations

To get started, we recommend the iPhone 12 or newer due to the excellent video camera and user-friendly editing software. The Rode VideoMicro, which can be connected directly to your smartphone, is suitable as a microphone. A GorillaPod offers flexible set-up options and is ideal for dynamic shooting situations. For lighting, simple, portable LED panels such as those from Neewer can be a cost-effective solution.

By combining these simple yet effective tools, your smartphone becomes a powerful tool for producing high-quality video content that is impressive.

How many people does it take to create internal video content?

The number of people you need to create video content can vary depending on the scope and complexity of the project. For simple projects that are primarily shot with a smartphone, a small team or even a single person is often sufficient.

Roles and responsibilities in the video creation process

Video producer: Plan and coordinate the project. In smaller teams, this role can also be taken on by the videographer.

Videographer: Responsible for recording the video. When using a smartphone, this role can easily be assumed by any team member who is familiar with the basic functions of videography.

Editor: Edit the video footage after recording. Many smartphone apps allow easy and quick editing directly on the device.

Content manager: Responsible for publishing and promoting the video on relevant channels.

For a simple internal video, one person may be able to take on all of these roles, supported by automated tools such as StoryBox, which simplify the editing and publishing process.

Efficiency through division of labor: Minimal staffing for effective resultsIn many cases, it's possible to create effective videos with just one or two people. For example, one person could shoot the video and another person could do the editing. Our intuitive tool can serve as a catalyst here by providing templates and editing tools that reduce the need for detailed post-production.

Using StoryBox to simplify teamwork and processes

StoryBox enables employees to quickly and easily record and use CI-compliant and authentic videos using ready-made video templates. This reduces the need for technical knowledge and allows even non-experts to create professional-looking videos. StoryBox makes creating video content so easy that you can effectively produce videos yourself for internal and external communication.

By combining minimal staffing requirements and support from our tool, video creation can be revolutionized in companies of all sizes without the need for high costs or extensive technical expertise. ‍

Time management: How much time should you set aside to create videos?

The time required to create videos can vary significantly, depending on the complexity of the project and the tools used. However, a general framework can be outlined for simple internal videos that are shot with a smartphone. ‍

Planning and preparation

Careful planning is essential before the actual recording. This phase includes:

Concept development: Define the video purpose and key messages.

Storyboarding: Create a visual flow of the video.

Logistical planning: Organize location, time and people involved.

For simple projects, this phase should take around 1-2 days to ensure that all aspects are covered and that the video effectively conveys the intended message.

Recording and editing

Depending on the length and number of takes, the recording itself can take from a few hours to a full day. Here are a few guidelines:

Recording: 2-4 hours for short videos.

Editing: With modern smartphone apps and tools like StoryBox, editing can often be completed on the same day.

It is important to plan enough time for potential repetitions and unforeseen challenges.

Revision and publication

The editing is followed by the revision, during which the video is checked for quality and compliance with company standards:

Feedback loop: Get feedback from stakeholders to ensure that the video meets expectations.

Final adjustments: Based on feedback, final adjustments may be necessary.

The publication and distribution of the video should also be planned, taking into account the use of various platforms and channels.

Overall, you should plan at least a week for the entire production of a simple video, from planning to publishing, to ensure high-quality and effective video content.

Practical tips and best practices

Creating compelling video content requires not only the right tool, but also a good understanding of how to plan and present content. Here are some practical tips and best practices to help you create videos that are both engaging and effective.

Storytelling and content planning

Good storytelling is the key to successful videos. Here are a few things to consider:

Audience understanding: Understand who your viewers are and what they're interested in or need.

Key message: Define a clear message that your video should convey.

Emotional connection: Try to build an emotional connection by telling stories that resonate and persuade.

SEO optimization of your videos

To ensure that your videos are not only created but also seen, SEO optimization is crucial:

Keywords: Include relevant keywords in the video's title, description, and tags.

Transcriptions and subtitles: Provide transcriptions to improve accessibility and SEO rankings.

Backlinks and shares: Encourage sharing of your videos and generate backlinks by creating high-quality and shareable content.

Using visual elements

Visual elements such as infographics, insightful data visualizations, and appealing graphics can help you get your message across more clearly and keep viewers interested. Tools such as Canva or Adobe Spark offer easy ways to create such elements even without extensive design knowledge.

Integration of case studies and citations

Case studies and quotes from industry experts or happy customers can add credibility and depth to your video. These elements show that your content is not only theoretically sound, but also practical and effective.

By using these tips, you can ensure that your videos are not only technically well done, but also compelling in terms of content and effectively reach your audience.

Conclusion

Creating video content doesn't have to be complicated or expensive. With tools such as StoryBox and a good smartphone, even beginners can produce high-quality, appealing videos that can be used effectively both internally and externally. This guide has shown how easy the process can be if you use the right tools and techniques.

Summary of key points

Simple resources: A modern smartphone and additional, simple equipment are sufficient to create professional videos.

StoryBox: This tool makes it easy to create CI-compliant videos through predefined templates and a user-friendly interface.

Planning and preparation: Good preparation is crucial for the success of your video content.

SEO and visibility: Optimize your videos for search engines to maximize the reach and impact of your content.

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It's your turn now! Start your journey into the world of video creation and use the power of visual storytelling to get your message across effectively.

Book one now non-binding strategic exchange with us and find out how you can make videos smart and efficient. We are looking forward to getting to know you and opening up new opportunities together!

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